Getting traffic to your website is one problem. Getting that traffic to actually pick up the phone is another. For most trades businesses, it is the second problem that costs them the most money.
It looks like it was built years ago
Customers make a judgement about your business within seconds of landing on your website. If it looks dated, they assume your business operates the same way. A modern, clean website signals professionalism before a customer has read a single word.
Your contact details are not obvious
A customer who has decided they want to get in touch should not have to hunt for your phone number. It should be visible at the top of every page, ideally as a clickable link that dials straight from a mobile. Every extra step is a chance for them to change their mind.
It does not work properly on a phone
The majority of local searches happen on mobile devices. If your website is not properly optimised for mobile, you are losing a significant portion of potential enquiries before they have read anything. Google also ranks mobile-friendly websites higher.
There is no social proof
What customers want to see immediately is evidence that other people have used you and been happy. A star rating, a review count, or a short testimonial visible without scrolling can make a significant difference to how many visitors decide to get in touch.
Your page is slow
A page that takes more than a few seconds to load loses a large proportion of its visitors before it has even appeared on screen. A fast, lightweight website built on modern infrastructure is a basic requirement for converting traffic into enquiries.
Hi Vis HQ builds websites that are fast, mobile-optimised, and built to convert visitors into enquiries.
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